ASC Philosophy
We Are Nature
ASC is committed to a nature positive approach in all aspects of our work. Nature-positivity describes human actions and attitudes that seek to protect and enhance the natural environment, rather than harm it. It is a mindset shift from viewing nature as a resource to be exploited, to understanding that we are all part of an interconnected web of life and are responsible for preserving the planet's ecosystems.
Nature-positive actions may include conserving natural resources, reducing waste and pollution, supporting renewable energy, protecting biodiversity, and engaging in sustainable practices. It also involves advocating for nature-positive policies, from the individual to the community and government levels.
Nature can generate many emotions: serenity, joy, creativity, and, most importantly, positivity. Our affinity for nature is genetic and deeply-rooted—studies have shown that nature exposure induces feelings of awe, connectedness, and purpose. Just taking a stroll in the park or forest eases our minds when we're stressed, anxious, or depressed. We crave immersion in nature because we are nature, and nature heals.
But globalisation is erasing our natural habitats and species at an exponential rate. Human differences, too, are being wiped out: languages, customs, music, and ancestral legends that shape who we are and tie us to where we come from—Mother Earth—are disappearing. We may be the last generation to see many species alive. But the human-–nature relationship transcends any individual. We are all nature, and thus we must preserve nature together.
By protecting nature and ensuring that more people have access to green spaces, we can improve emotional well-being, reduce stress and anxiety, and create more opportunity for physical exercise and outdoor activities. Overall, protecting nature is integral to promoting positive mental health outcomes for all people, and improving our quality of life.
By adopting a nature-positive approach, we can work together towards a sustainable future in which human well-being and the natural environment can thrive together.
About The Founder
“If your heart is broken, make art with the pieces.” — Shane Koyczan
My name is Jessica. I was born in Kenya, where I grew up on a yacht sailing up and down the East African coastline with my family and five Jack Russells. This unconventional childhood spent on the open ocean instilled in me an early sense of adventure and appreciation for wildlife and wild spaces. I’m not going to list my educational background or blab on about my career credentials. I’m just a girl who has lived and breathed Africa my entire life—, a whimsical, passionate individual with a fiery, whimsical character.
African Safari Conservation and ASC Earth were born out of a time of severe darkness in my life. After suffering the death of my father, amidst other personal traumas, I began spending time in nature and writing positive affirmations—guided by the spirit of Africa’s endangered species, who are resilient, despite the cards stacked against them. It was as if these animals were willing me away from the darkness and towards the light. This daily manifestation began to heal me. I wrote these affirmations, followed my words, and my entire life changed.
Now I share these affirmations through writing, creativity, conservation concious safaris and through artistry with whoever may need messages of hope and reconnection to nature. Jess xxx