NEW STORIES FOR A WORLD IN TRANSITION
Supporting Environmental Causes Across Africa
OUR PHILOSOPHY
ASC is an online platform and network of storytellers, photographers, conservation experts, and designers, working collaboratively to tell stories that highlight groundbreaking conservation efforts across Africa.
At ASC, we believe storytelling is tool for action. We tell the stories of the radical imaginaries and silent heroes of a world in transformation. With threatened ecosystems across Africa and the planet, the stories we tell must resonate deeply to drive change.
From tailored film, content, campaigns, to consultancy:
Together with our partners, we draft the story, then we produce and publish the campaign to amplify your vital conservation work with a global audience of 900k.
Our Causes
Shop our exclusive products that give back to our philanthropy partners around the world in support of wildlife and habitat conservation. Each product sold at ASC donates 5% to partner charity.
ASC Earth
ASC Earth, an environmentally conscious jewelry brand by African Safari Conservation (ASC), represents the harmonious intersection of art, conservation, and ethical craftsmanship. Each piece is meticulously handcrafted in Mombasa by third-generation Kenyan silversmiths, where heritage techniques merge with contemporary design to create jewelry that is both timeless and deeply meaningful.
Inspired by Africa’s endangered species, each collection carries a positive affirmation, reflecting the resilience and perseverance of these remarkable creatures in their struggle for survival. These affirmations serve as a reminder of strength in moments of uncertainty—if these species can endure against overwhelming odds, so can we. Their survival is intertwined with our own, for we are nature, and to protect it is to safeguard the future of all life.
Beyond adornment, ASC Earth is a living testament to conservation and advocacy. Each design honors Africa’s most threatened wildlife, transforming their plight into wearable symbols of awareness and action. With 5% of sales directly supporting conservation organizations, every piece is a tangible contribution to the preservation of these species, reinforcing the belief that conservation is not just a cause, but a responsibility—a commitment to the planet, to wildlife, and to future generations.
Our Products Are About Reconnection
We strive for maximum inclusivity, aiming to create deeply personal products for all customers. We don't have an online shop; if you're interested, reach out to us directly to buy or customize a timeless piece. Our focus is on meaningful connections and environmental preservation, not quick consumer sales. This approach challenges online disconnection, and unthought-through purchases without considering the environmental consequences, and mass consumerism, benefiting both our clients, our partnerships, and the planet.